Cross Merchandising AWW Cookbooks

After removing the AWW cookbook range from our product mix, we have agreed to try and cross merchandise a selected range of the titles within the supermarket area of the store. ACP have organised a supermarket-specific range of the cookbooks for us to trial.

We will monitor sales of the cookbooks over a four week period. If they fail to meet our KPI we will cut them once again. If the trial succeeds we will look at developing a cross merchandising strategy that extends to a much larger range of magazines.